Leveraging your people is an effective way to market your brand. University and college faculty have a cross-section of expertise that groups from the media to industry partners are interested in finding. They all start the search online. Is your net presence up to the challenge?
A recent blog from Higher Education Marketing provides insight into promoting faculty, with the same principle we work with here at Expertise Finder. Here are the key take-aways from the blog post in my view: Continue reading