This Google Search Tips for Journalists guide I created a couple of years ago has proven to be popular. Something that gets consistent traffic (it’s rare). Continue reading
Hurricane Irma ravaged parts of Florida and the Caribbean in September.
My assignment – find people in the affected areas for live hits throughout the day – be it residents, government officials, local journalists or relief workers.
In the midst of chaos during a natural disasters finding people is a lot harder.
Here are tips and tricks for finding people to interview in hard to reach places based on what I have learned from colleagues and my own trial and error. Continue reading
Are users hitting dead ends when trying to find experts on your experts directory? Here are some best practices to create an elegantly powerful experts directory for you. Continue reading
Journalists don’t use Help A Report Out much. Sorry to be the bearer of bad news to marketing and public relations people struggling with media outreach.
I was a journalist looking for experts on a daily basis. There is no magic bullets to capture media attention. HARO has utility but it’s not in proportion to the internet hype. Continue reading
Use tips in combination to maximize results.
1. Site Search
Not everything in Google search matters. Three tips.