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    Web Brand Building Through Your Experts

    Before you can reap the web brand building benefits of appearing on TV and presenting at conferences, your experts first need to be found. Google is used when journalists and conference organizations search for experts, if not right away then at some point. While this post focuses on university and college faculty, the same principles apply across the web. Continue reading

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    Professor’s Take on Online Academic Networks ResearchGate, Academia.edu & Mendeley

    Here is an insightful blog post from a professor explaining what he does and does not like about academic networks ResearchGate, Academia.edu and Mendeley. Continue reading

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    Tips On Promoting Faculty On Your Site

    Leveraging your people is an effective way to market your brand. University and college faculty have a cross-section of expertise that groups from the media to industry partners are interested in finding. They all start the search online. Is your net presence up to the challenge?

    A recent blog from Higher Education Marketing provides insight into promoting faculty, with the same principle we work with here at Expertise Finder. Here are the key take-aways from the blog post in my view: Continue reading

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    List of Faculty Experts Directories in New England States

    Only 26% of universities and four year colleges in New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont) have a faculty experts directory. Here is a complete list of the ones that exist.

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    List of University Faculty Experts Directories in Canada

    Only 39% of Canadian universities have a faculty experts directory. Finding them is hard so we created a list.

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    New Study: Lack of Education Experts in Media

    Media Matter reports on a new study that finds “education experts” cited in print and online news stories often have little expertise in education policy.
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