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Category Archives: experts directory

Top 7 Features Journalists Want in An Experts Directory

As we build and run Expertise Finder we constantly talk to journalists. Plus being a former TV producer, they are comfortable giving me the straight goods.

Here is the heart of what we have learned the media wants in an Experts Directory:

1. Speed
2. Cell Number
3. Expert Contact Info
4. Contact for Media Relations/Communications
5. No In Between Person
6. Search On Any Device
7. Related Experts Continue reading

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Web Brand Building Through Your Experts

Before you can reap the web brand building benefits of appearing on TV and presenting at conferences, your experts first need to be found. Google is used when journalists and conference organizations search for experts, if not right away then at some point. While this post focuses on university and college faculty, the same principles apply across the web. Continue reading

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