Journalists don’t use Help A Report Out much. Sorry to be the bearer of bad news to marketing and public relations people struggling with media outreach.
I was a journalist looking for experts on a daily basis. There is no magic bullets to capture media attention. HARO has utility but it’s not in proportion to the internet hype. Continue reading
Use tips in combination to maximize results.
1. Site Search
Only 18% of universities and four year colleges in the New York State have a faculty experts directory. Here is a list.
Not everything in Google search matters. Three tips.
Better Google search starts with thinking about what you are trying to find. The term Google uses is query structure. Continue reading