Here is a complete list of Canadian universities with a Faculty Experts Directory for journalists, industry partners and prospective student to find faculty by expertise. Other common titles are Media Guide or Experts Guide. Continue reading
Women are 52% of the population and 30% of guest on national talk shows in Canada.*
As a TV producer I found it hard to secure female guests after finding one that you think is the right person. Here are some insights why this is the case: Continue reading
Are users hitting dead ends when trying to find experts on your experts directory? Here are some best practices to create an elegantly powerful experts directory for you. Continue reading
Journalists don’t use Help A Report Out much. Sorry to be the bearer of bad news to marketing and public relations people struggling with media outreach.
I was a journalist looking for experts on a daily basis. There is no magic bullets to capture media attention. HARO has utility but it’s not in proportion to the internet hype. Continue reading
Use tips in combination to maximize results.
1. Site Search