Help working journalists in the United States (and to a lesser extent Canada).
- highlight Expertise Finder experts for breaking and evolving news stories via social media, in online groups, using our blog and beyond
Leveraging your people is an effective way to market your brand. University and college faculty have a cross-section of expertise that groups from the media to industry partners are interested in finding. They all start the search online. Is your net presence up to the challenge?
A recent blog from Higher Education Marketing provides insight into promoting faculty, with the same principle we work with here at Expertise Finder. Here are the key take-aways from the blog post in my view: Continue reading