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Author Archives: Expertise Finder

Top 7 Features Journalists Want in An Experts Directory

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As we build and run Expertise Finder we constantly talk to journalists. Plus being a former TV producer, they are comfortable giving me the straight goods.

Here is the heart of what we have learned the media wants in an Experts Directory:

1. Speed
2. Cell Number
3. Expert Contact Info
4. Contact for Media Relations/Communications
5. No In Between Person
6. Search On Any Device
7. Related Experts Continue reading

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Tips On Promoting Faculty On Your Site

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Leveraging your people is an effective way to market your brand. University and college faculty have a cross-section of expertise that groups from the media to industry partners are interested in finding. They all start the search online. Is your net presence up to the challenge?

A recent blog from Higher Education Marketing provides insight into promoting faculty, with the same principle we work with here at Expertise Finder. Here are the key take-aways from the blog post in my view: Continue reading

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