Experts on water pollution and a summary of the larger issues. It includes links to US organizations responsible for water population and a list of academic experts with contact information. Continue reading
As we build and run Expertise Finder we constantly talk to journalists. Plus being a former TV producer, they are comfortable giving me the straight goods.
Here is the heart of what we have learned the media wants in an Experts Directory:
2. Cell Number
3. Expert Contact Info
4. Contact for Media Relations/Communications
5. No In Between Person
6. Search On Any Device
7. Related Experts Continue reading
Leveraging your people is an effective way to market your brand. University and college faculty have a cross-section of expertise that groups from the media to industry partners are interested in finding. They all start the search online. Is your net presence up to the challenge?
A recent blog from Higher Education Marketing provides insight into promoting faculty, with the same principle we work with here at Expertise Finder. Here are the key take-aways from the blog post in my view: Continue reading