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    HARO Alternatives & How Journalists Really Work

    Journalists don’t use Help A Report Out much. Sorry to be the bearer of bad news to marketing and public relations people struggling with media outreach.

    I was a journalist looking for experts on a daily basis. There is no magic bullets to capture media attention. HARO has utility but it’s not in proportion to the internet hype. Continue reading

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    List of Faculty Experts Directories in New York State

    Only 18% of universities and four year colleges in the New York State have a faculty experts directory. Here is a list.

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    Google Search For Journalists: 6 Tips to Be a Query Wizard

    Better Google search starts with thinking about what you are trying to find. The term Google uses is query structure. Continue reading

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    3 Quick Google Tips to Find Experts & Info Faster

    1. Site Search “site:”

    Search exclusively on a specific website. Type site: then the URL you want to search along with the search term(s).

    You can enter the search term before site:URL:

    site Google search before text

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